Mastercard - A life in numbers
Mastercard - A life in numbers
Mastercard - A life in numbers
Social Media
Social Media
Promotion Video
01
Context
Context
We were approached by DigitasLBi with an exciting brief for Mastercard; Make a fun, engaging video for social media with high shareability.
We were approached by DigitasLBi with an exciting brief for Mastercard; Make a fun, engaging video for social media with high shareability.
02
02
Strategy
Together with the creative team at DigitasLBi we expanded on MasterCard's famous “Priceless” tagline.
Together with the creative team at DigitasLBi we expanded on MasterCard's famous “Priceless” tagline
03
03
Solution
With Mastercard’s “Priceless” tagline in mind, we decided to create a video that would be fun, shareable and engaging.
We served up some interesting statistics about the average person and paired them with fun scenarios.
With Mastercard’s “Priceless” tagline in mind, we decided to create a video that would be fun, shareable and engaging. We served up some interesting statistics about the average person and paired them with fun scenarios.
04
Result
The video was Mastercard's most popular video in 2017 with 2.2 million views, 20k reactions and 2181 shares on Facebook alone.
05
Services
Concept Development, Script, Storyboard, Illustration, 2D animation, Sound design.
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Alcázar von Amsterdam
Govert Flinckstraat 155H
1073 BS, Amsterdam
The Netherlands
+31 6 29 5189 81
[email protected]
Alcázar von Amsterdam
Brouwersgracht 238 - 4a
1053HE Amsterdam
The Netherlands
+31 6 29 5189 81
[email protected]
Copyright © Kingdom of Something AB
Copyright © Kingdom of Something AB