Mastercard - A life in numbers

Mastercard - A life in numbers

Mastercard - A life in numbers

Social Media

Social Media

Promotion Video

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01 

Context

Context

We were approached by DigitasLBi with an exciting brief for Mastercard; Make a fun, engaging video for social media with high shareability.

We were approached by DigitasLBi with an exciting brief for Mastercard; Make a fun, engaging video for social media with high shareability.

02 

02

Strategy

Together with the creative team at DigitasLBi we expanded on MasterCard's famous “Priceless” tagline.

Together with the creative team at DigitasLBi we expanded on MasterCard's famous “Priceless” tagline

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03 

03

Solution

With Mastercard’s “Priceless” tagline in mind, we decided to create a video that would be fun, shareable and engaging.

We served up some interesting statistics about the average person and paired them with fun scenarios.

With Mastercard’s “Priceless” tagline in mind, we decided to create a video that would be fun, shareable and engaging. We served up some interesting statistics about the average person and paired them with fun scenarios.

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04 

Result

The video was Mastercard's most popular video in 2017 with 2.2 million views, 20k reactions and 2181 shares on Facebook alone.

05 

Services

Concept Development, Script, Storyboard, Illustration, 2D animation, Sound design.

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ams@kingdomofsomething.com

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Sweden

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sto@kingdomofsomething.com

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Copyright © Kingdom of Something AB