Mastercard - A life in Numbers ⋆ Kingdom of Something

Mastercard - A life in numbers

Social Media

Promotion Video

01

Context

We were approached by DigitasLBi with an exciting brief for Mastercard; Make a fun, engaging video for social media with high shareability.

02

Strategy

Together with the creative team at DigitasLBi we expanded on MasterCard's famous “Priceless” tagline.

Together with the creative team at DigitasLBi we expanded on MasterCard's famous “Priceless” tagline

03

Solution

With Mastercard’s “Priceless” tagline in mind, we decided to create a video that would be fun, shareable and engaging.

We served up some interesting statistics about the average person and paired them with fun scenarios.

With Mastercard’s “Priceless” tagline in mind, we decided to create a video that would be fun, shareable and engaging.

We served up some interesting statistics about the average person and paired them with fun scenarios.

With Mastercard’s “Priceless” tagline in mind, we decided to create a video that would be fun, shareable and engaging.

We served up some interesting statistics about the average person and paired them with fun scenarios.

With Mastercard’s “Priceless” tagline in mind, we decided to create a video that would be fun, shareable and engaging. We served up some interesting statistics about the average person and paired them with fun scenarios.

04

Result

The video was Mastercard's most popular video in 2017 with 2.2 million views, 20k reactions and 2181 shares on Facebook alone.

05

Services

Concept Development, Script, Storyboard, Illustration, 2D animation, Sound design.

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We are here to provide valuable content for you and your clients.
If you sign up to our newletters below you can expect to only get our well-curated insights, easily digested.