Datscha ⋆ Kingdom of Something

Datscha

Brand building video

Context

Datscha approached us with an idea of a “spreadsheet warrior”, meaning someone that would fight against the old ways of working. We loved the idea so much that we decided to build a whole world around it. With strong influences from action cartoons we made this engaging piece in collaboration with fellow cartoon lovers.

Strategy

Datscha wanted to promote their platform. They don’t use spreadsheets, compared to many of their competitors.

They wanted to show the user-friendliness of their website versus the frustration of slogging through endless rows and columns of data.

Solution

Through our brainstorms with the client and their technicians, we came with an idea where Datscha is a superpower that can help you defeat the dark powers of traditional ways of working.
Drawing inspiration from children's cartoons and superheroes, we managed to uncover a story of epic proportions.

Through our brainstorms with the client and their technicians, we came with an idea where Datscha is a superpower that can help you defeat the dark powers of traditional ways of working.

Drawing inspiration from children's cartoons and superheroes, we managed to uncover a story of epic proportions.

Result

Datcha now stans apart from its competitors as more of a top-level real estate platform with the power of an engaging story that both reflects their fresh look in the professional landscape.