DB Schenker

DB Schenker

Visual Branding

Visual Branding

01 

Context

Context

Our friends over at DEPT came to us with a mission: “Develop the
illustrative branding for the logistics giant DB Schenker's new
shipping platform, Connect 4.0.” 

They wanted it to feel more friendly and approachable than what they had before, while still staying clean and professional.

Our friends over at DEPT came to us with a mission: “Develop the illustrative branding for the logistics giant DB Schenker's new shipping platform, Connect 4.0.” 

They wanted it to feel more friendly and approachable than what they had before, while still staying clean and professional.

Our friends over at DEPT came to us with a mission: “Develop the illustrative branding for the logistics giant DB Schenker's new shipping platform, Connect 4.0.” 

They wanted it to feel more friendly and approachable than what they had before, while still staying clean and professional.

Our friends over at DEPT came to us with a mission: “Develop the illustrative branding for the logistics giant DB Schenker's new shipping platform, Connect 4.0.” 

They wanted it to feel more friendly and approachable than what they had before, while still staying clean and professional.

Our friends over at DEPT came to us with a mission: “Develop the illustrative branding for the logistics giant DB Schenker's new shipping platform, Connect 4.0.” 

They wanted it to feel more friendly and approachable than what they had before, while still staying clean and professional.

02 

02

The challenge

When developing an overall concept for the video, we wanted to stay away from going into detail about features and technicalities that would bore the audience and not spark the right emotions.

Instead, our main objective was to convey how easy and efficient the new Connect 4.0 platform is. After all, the slogan is "Click, Ship, Done."

When developing an overall concept for the video, we wanted to stay away from going into detail about features and technicalities that would bore the audience and not spark the right emotions.

Instead, our main objective was to convey how easy and efficient the new Connect 4.0 platform is. After all, the slogan is "Click, Ship, Done."

When developing an overall concept for the video, we wanted to stay away from going into detail about features and technicalities that would bore the audience and not spark the right emotions.

Instead, our main objective was to convey how easy and efficient the new Connect 4.0 platform is. After all, the slogan is "Click, Ship, Done."

When developing an overall concept for the video, we wanted to stay away from going into detail about features and technicalities that would bore the audience and not spark the right emotions.

Instead, our main objective was to convey how easy and efficient the new Connect 4.0 platform is. After all, the slogan is "Click, Ship, Done."

keyvisual_speed_02
KeyVisual_Speed_05
declutter sketch

03 

03

Solutuion

We created one video together with multiple key visuals for both the website and various social media channels, all with an undivided focus on communicating simplicity. The film was carefully crafted to attract and sustain the viewer’s attention from the verry first second until the the last.

We created one video together with multiple key visuals for the new website and social media, all with an undivided focus on communicating simplicity. The film was carefully crafted to attract and sustain the viewer’s attention from the first second until the ending shot.

We created one video together with multiple key visuals for the new website and social media, all with an undivided focus on communicating simplicity. The film was carefully crafted to attract and sustain the viewer’s attention from the first second until the ending shot.

Mockup3

04 

Services

Concept Development, Visual Branding, Script, Storyboard, Illustration, 2D animation, Sound design.

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1013HE Amsterdam
The Netherlands

+31 6 29 5189 81
ams@kingdomofsomething.com

Alcázar von Amsterdam

Brouwersgracht 283a
1053HE Amsterdam
The Netherlands

+31 6 29 5189 81
ams@kingdomofsomething.com

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Germany

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Sweden

+46 7 33 11 32 04
sto@kingdomofsomething.com

Stronghold of Stockholm

Södermannagatan 37
116 40 Stockholm
Sweden

+46 7 33 11 32 04
sto@kingdomofsomething.com

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Copyright © Kingdom of Something AB