Mastercard - Shop Online
Mastercard - Shop Online
Promotion Video
Promotion Video
01
Context
Context
Mastercard wanted to create some discussions and engagements on their facebook page and create a drive for their new online-grocery shopping solutions.
Mastercard wanted to create some discussions and engagements on their facebook page and create a drive for their new online-grocery shopping solutions.
Mastercard wanted to create some discussions and engagements on their facebook page and create a drive for their new online-grocery shopping solutions.
02
02
Strategy
During our concept development phase, we quickly uncovered multiple key insights about grocery shopping. For example, the most common grievances in the supermarket were:
- Trying to find products
- Limited opening hours
- Finding a parking spot
- Waiting
During our concept development phase, we quickly uncovered multiple key insights about grocery shopping. For example, the most common grievances in the supermarket were:
- Trying to find products
- Limited opening hours
- Finding a parking spot
- Waiting
During our concept development phase, we quickly uncovered multiple key insights about grocery shopping. For example, the most common grievances in the supermarket were:
- Trying to find products
- Limited opening hours
- Finding a parking spot
- Waiting
03
03
Solutuion
With these learnings, we wrote a script that in a humorous way take us through the journey of a typical grocery store visit.
With these learnings, we wrote a script that in a humorous way take us through the journey of a typical grocery store visit.
04
Result
The film gathered 3000 shares, 20k reactions and 2m views. Over 600 people shared stories of their supermarket experiences.
05
Services
Concept Development, Script, Storyboard, Illustration, 2D animation, Sound design.
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The Netherlands
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ams@kingdomofsomething.com
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Stronghold of Stockholm
Södermannagatan 37
116 40 Stockholm
Sweden
+46 7 33 11 32 04
sto@kingdomofsomething.com
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Copyright © Kingdom of Something AB