Mastercard - Shop Online ⋆ Kingdom of Something

Mastercard - Shop Online

Promotion Video

01

Context

Mastercard wanted to create some discussions and engagements on their facebook page and create a drive for their new online-grocery shopping solutions.

02

Strategy

During our concept development phase, we quickly uncovered multiple key insights about grocery shopping. For example, the most common grievances in the supermarket were:

Trying to find products
Limited opening hours
Finding a parking spot
Waiting

During our concept development phase, we quickly uncovered multiple key insights about grocery shopping. For example, the most common grievances in the supermarket were:

Trying to find products
Limited opening hours
Finding a parking spot
Waiting

During our concept development phase, we quickly uncovered multiple key insights about grocery shopping. For example, the most common grievances in the supermarket were:

Trying to find products
Limited opening hours
Finding a parking spot
Waiting

During our concept development phase, we quickly uncovered multiple key insights about grocery shopping. For example, the most common grievances in the supermarket were:

Trying to find products
Limited opening hours
Finding a parking spot
Waiting

03

Solutuion

With these learnings, we wrote a script that in a humorous way take us through the journey of a typical grocery store visit.

04

Result

The film gathered 3000 shares, 20k reactions and 2m views. Over 600 people shared stories of their supermarket experiences.

05

Services

Concept Development, Script, Storyboard, Illustration, 2D animation, Sound design.

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