Mastercard Music ID Release

DB Schenker

Visual Branding

Visual Branding

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01 

Context

Context

Mastercard planned on releasing their new Music Identity sound at the Dubai Jazz Festival, and wanted to created some visuals to go along with it. They would play behind the bands on the main stage, timed to an epic light show. 

Mastercard planned on releasing their new Music Identity sound at the Dubai Jazz Festival, and wanted to created some visuals to go along with it. They would play behind the bands on the main stage, timed to an epic light show.

Mastercard planned on releasing their new Music Identity sound at the Dubai Jazz Festival, and wanted to created some visuals to go along with it. They would play behind the bands on the main stage, timed to an epic light show.

Mastercard planned on releasing their new Music Identity sound at the Dubai Jazz Festival, and wanted to created some visuals to go along with it. They would play behind the bands on the main stage, timed to an epic light show.

Mastercard planned on releasing their new Music Identity sound at the Dubai Jazz Festival, and wanted to created some visuals to go along with it. They would play behind the bands on the main stage, timed to an epic light show.

02 

02

The challenge

We were challenged to match the art direction and style of the projection to the branded Mastercard Sonic ID that was being revelaed. We made sure to stick closely to the brand guide lines and colors, as this new Sonic ID sound was going to be an integral part of their future branding.  

We were challenged to match the art direction and style of the projection to the branded Mastercard Sonic ID that was being revelaed. We made sure to stick closely to the brand guide lines and colors, as this new Sonic ID sound was going to be an integral part of their future branding.  

We were challenged to match the art direction and style of the projection to the branded Mastercard Sonic ID that was being revelaed. We made sure to stick closely to the brand guide lines and colors, as this new Sonic ID sound was going to be an integral part of their future branding.  

We were challenged to match the art direction and style of the projection to the branded Mastercard Sonic ID that was being revelaed. We made sure to stick closely to the brand guide lines and colors, as this new Sonic ID sound was going to be an integral part of their future branding.  

We were challenged to match the art direction and style of the projection to the branded Mastercard Sonic ID that was being revelaed. We made sure to stick closely to the brand guide lines and colors, as this new Sonic ID sound was going to be an integral part of their future branding.  

03 

03

Solutuion

The video was projected at the Dubai Jazz Festival, unveiling the new Sonic ID, which is now integrated across all Mastercard Branding. 

The video was projected at the Dubai Jazz Festival, unveiling the new Sonic ID, which is now integrated across all Mastercard Branding. 

The video was projected at the Dubai Jazz Festival, unveiling the new Sonic ID, which is now integrated across all Mastercard Branding. 

The video was projected at the Dubai Jazz Festival, unveiling the new Sonic ID, which is now integrated across all Mastercard Branding. 

The video was projected at the Dubai Jazz Festival, unveiling the new Sonic ID, which is now integrated across all Mastercard Branding. 

mastercard-music-if

04 

Services

Art Direction, Animation

Art Direction, Animation

Art Direction, Animation

Art Direction, Animation

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