Mobile World Congress 2019 for Ericsson

DB Schenker

Visual Branding

Visual Branding

mwc2019-2

01 

Context

Context

Ericsson needed to create multiple animations and visual aids that were appealing and  informative for the World Mobile Congress 2019. The videos would show in-depth explanations about what Ericsson could potentially provide for their future and current clients.

So together with the amazing people at Seventy Agency we developed 7 videos within 4 moths of production. 

 

Our friends over at DEPT came to us with a mission: “Develop the illustrative branding for the logistics giant DB Schenker's new shipping platform, Connect 4.0.” 

They wanted it to feel more friendly and approachable than what they had before, while still staying clean and professional.

Our friends over at DEPT came to us with a mission: “Develop the illustrative branding for the logistics giant DB Schenker's new shipping platform, Connect 4.0.” 

They wanted it to feel more friendly and approachable than what they had before, while still staying clean and professional.

Our friends over at DEPT came to us with a mission: “Develop the illustrative branding for the logistics giant DB Schenker's new shipping platform, Connect 4.0.” 

They wanted it to feel more friendly and approachable than what they had before, while still staying clean and professional.

Our friends over at DEPT came to us with a mission: “Develop the illustrative branding for the logistics giant DB Schenker's new shipping platform, Connect 4.0.” 

They wanted it to feel more friendly and approachable than what they had before, while still staying clean and professional.

02 

02

The challenge

The Managed Service videos, that we show on this page, were made to focus on the benefits of using Ericsson to help manage parts of or the entire telecommunications network.

When developing an overall concept for the video, we wanted to stay away from going into detail about features and technicalities that would bore the audience and not spark the right emotions.

Instead, our main objective was to convey how easy and efficient the new Connect 4.0 platform is. After all, the slogan is "Click, Ship, Done."

When developing an overall concept for the video, we wanted to stay away from going into detail about features and technicalities that would bore the audience and not spark the right emotions.

Instead, our main objective was to convey how easy and efficient the new Connect 4.0 platform is. After all, the slogan is "Click, Ship, Done."

When developing an overall concept for the video, we wanted to stay away from going into detail about features and technicalities that would bore the audience and not spark the right emotions.

Instead, our main objective was to convey how easy and efficient the new Connect 4.0 platform is. After all, the slogan is "Click, Ship, Done."

When developing an overall concept for the video, we wanted to stay away from going into detail about features and technicalities that would bore the audience and not spark the right emotions.

Instead, our main objective was to convey how easy and efficient the new Connect 4.0 platform is. After all, the slogan is "Click, Ship, Done."

Screenshot 2020-07-09 16.45.29
ericsson black
ericsson white
EOE

03 

Services

Design & Animation

Concept Development, Visual Branding, Script, Storyboard, Illustration, 2D animation, Sound design.

Concept Development, Visual Branding, Script, Storyboard, Illustration, 2D animation, Sound design.

ericsson-mwc-image

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