Rabobank worked together with 180 Kingsday to launch their new payment card, Passi, for youth under 18. A generation whose attention span and view of media is significantly different from what it was only 5 years earlier.

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The main video was aired on multiple TV networks and was shown in cinemas across the country, while an additional 6 versions in 2 formats dominated social media channels, making Rabobank's Passi one of the most popular youth cards to date.

Script, Concept development, Storyboard, Illustration, Animation, Sound Design