Rabobank - Passi ⋆ Kingdom of Something

Rabobank - Passi

TVC & Social

Context

Rabobank worked together with 180 Kingsday to launch their new payment card, Passi, for youth under 18. A generation whose attention span and view of media is significantly different from what it was only 5 years earlier.

Challenge accepted!

More people than ever before are interested in Cannabis products. Legalization in many US states has lead to droves of products flooding the market. Tökr provides a platform where you can find the exact product for the right occasion

The challenge

Together with our friends at Mr.Frank, we set out to create something that would stand out in a noisy media landscape and make something as mundane like banking, seem cool in the eyes of a teenager.

Solution

We gathered a cool group of teenagers and a trusted old VHS camera, and created a series of high pace edits filled with mixed medium footage and animation designed to stand out in a world of snapchats.

Results

The Main video was aired on multiple TV networks and was shown in cinemas across the country. While an additional 6 versions in 2 formats dominated social media channels. Making Rabobanks Passi one of the most popular youth cards to date.

Script, Concept development, Storyboard, Illustration, Animation, Sound Design

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