Sulwhasoo asked us to develop a film based on the design on the package, specifically the peony designed by the French studio Antoinette Poisson. They also wanted to include other animals from the Zodiac and many of the cities where the Sulwhasoo offices are located.

The challenge was then to create a film short enough for social media, but long enough to show all of these concepts fitting together cohesively.

When developing an overall concept for the video, we wanted to stay away from going into detail about features and technicalities that would bore the audience and not spark the right emotions.

Instead, our main objective was to convey how easy and efficient the new Connect 4.0 platform is. After all, the slogan is "Click, Ship, Done."

Sulwhasoo asked us to develop a film based on the design on the package, specifically the peony designed by the French studio Antoinette Poisson. They also wanted to include other animals from the Zodiac and many of where the Sulwhasoo offices are located. The challenge was then to create a film short enough for social media, but long enough to show all of these concepts fitting together cohesively.

Sulwhasoo asked us to develop a film based on the design on the package, specifically the peony designed by the French studio Antoinette Poisson. They also wanted to include other animals from the Zodiac and many of where the Sulwhasoo offices are located. The challenge was then to create a film short enough for social media, but long enough to show all of these concepts fitting together cohesively.

Working together with the agency A Work of Substance, we developed a style that mimicked the design on the box by combining classic frame by frame animation, digital animation, and 3d animation. Using these techniques, we were able to tell an engaging story that sparked a feeling of magic and celebration..

Working together with the agency A Work of Substance, we developed a style that mimicked the design on the box by combining classic frame by frame animation, digital animation, and 3d animation. Using these techniques, we were able to tell an engaging story that sparked a feeling of magic and celebration..

Working together the agency A Work of Substance, we developed a style that mimicked the design on the box by combining classic frame by frame animation, digital animation, and 3d animation. Using these techniques, we were able to tell an engaging story that sparked a feeling of magic and celebration.

Working together the agency A Work of Substance, we developed a style that mimicked the design on the box by combining classic frame by frame animation, digital animation, and 3d animation. Using these techniques, we were able to tell an engaging story that sparked a feeling of magic and celebration.