
Panda Express. Lunar New Year
Finally, we got to make a project with a dragon in it!
Our friends over at DEPT came to us with a mission: “Develop the illustrative branding for the logistics giant DB Schenker's new shipping platform, Connect 4.0.”
When developing an overall concept for the video, we wanted to stay away from going into detail about features and technicalities that would bore the audience and not spark the right emotions.
Instead, our main objective was to convey how easy and efficient the new Connect 4.0 platform is. After all, the slogan is "Click, Ship, Done."
We created one video together with multiple key visuals for both the website and various social media channels, all with an undivided focus on communicating simplicity.
The film was carefully crafted to attract and sustain the viewer’s attention from the very first second until the last.