Sulwhasso. Chinese New Year

Product launch
Social

Sulwhasoo, a luxury skin care brand based in Korea, released a special edition of one of their facial serums that was centred around the Lunar New Year. To celebrate and announce it, they wanted to make a video campaign that they could play in their stores and release online, focusing on the Zodiac animal of 2020: the Rat.

Design A Work of Substance, Kingdom of Something
Animation Kingdom of Something, Marcus Gestré

To reflect such a premium brand there was no other option than to make our new little friend in a frame by frame style. To make it even more complicated for ourselves, of course, we threw in some 3D, all to create something extra special for our friends over at Sulwhasoo.