Sulwhasso. Chinese New Year
Cool animation, but where does the Rat keep all his envelopes?
Yes, we got free shoes before everyone else. No, you can't have them.
Sulwhasoo, a luxury skin care brand based in Korea, released a special edition of one of their facial serums that was centred around the Lunar New Year. To celebrate and announce it, they wanted to make a video campaign that they could play in their stores and release online, focusing on the Zodiac animal of 2020: the Rat.
To reflect such a premium brand there was no other option than to make our new little friend in a frame by frame style. To make it even more complicated for ourselves, of course, we threw in some 3D, all to create something extra special for our friends over at Sulwhasoo.