
Panda Express. Lunar New Year
Finally, we got to make a project with a dragon in it!
Rabobank worked together with 180 Kingsday to launch their new payment card, Passi, for youth under 18, a generation whose attention span and view of media is significantly different from what it was only 5 years earlier. Challenge accepted!
Using what was filmed, we got to work on how to reach these kiiiidz. This is a great project to share because it really shows how well different mediums can work together. It’s also in a project like this, when you can create so many assets for different platforms, that the real value is made.