
Meraas x d3 - Design Quarter - Phase 2
Embark on a breathtaking voyage into Steven Harrington's realm, a boundless world of unrivaled creativity where rules surrender to boundless imagination.
When Adidas came out with their exclusive membership app, we were faced with one of our biggest challenges yet: design an animation for the iconic Adidas logo. It would be the first thing a customer sees when they opened the app.
The Adidas logo is one of the most iconic and recognizable logos in recent memory. The goal was to animate it in a way that felt like the classic Adidas brand, while still feeling fresh and interesting. We tried out a few different versions, before settling on the final simple yet elegant one.