Imagination manifested
as moving pixels.

All33
Campaign13
Onboarding2
Product launch15
Promotion2
Social17
Web3
3d4
TVC1

Discord. Imagine a place…

Campaign
Social

Together with our friends at our friends over at Animagic, we were asked to bring Discord user comments to life with the help of a couple of Internet celebrities. What resulted was a crazy multi-textured world filled with a mix of 2D and 3D characters.

Design Kingdom of Something
Animation Kingdom of Something

Early character sketches and scene exploration.

We wanted to bring across a sense of a weird and kind of crazy world where anything was possible, including sexy armchairs in go-go boots. All of the characters needed to feel bizarre and unique. We then gave each one to a different animator, to make sure they all felt different, kind of like the people who use Discord. In the end, the mashup of styles and personalitites came together to feel just like a Discord chatroom: you never know who or what to expect.